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A New Generation of EVs for Canada

Sooof EV Canada is building a diversified portfolio of intelligent EV and PHEV vehicles designed to deliver premium technology, exceptional range, and modern design - all at highly competitive price points.

Our growing lineup spans multiple vehicle categories, allowing us to adapt quickly to changing market demand while giving consumers more choice and flexibility.

The Canadian EV Market Is Being Rewritten

Canada’s EV landscape is undergoing a major transformation.

Government policy changes, evolving rebate programs, tariffs, import quotas, and global supply chain shifts are changing how vehicles are brought to market - and creating new opportunities for companies built to adapt.

While traditional models face growing pressure, consumer demand for affordable, high-quality EVs continues to rise.

Sooof EV Canada was designed for this new environment.

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Sooof EV Canada was designed for this new environment.

While traditional models face growing pressure, consumer demand for affordable, high-quality EVs continues to rise.

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Import Quotas Are Limiting Access

Vehicle supply constraints are creating gaps across key market segments.

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Tariffs Are Reshaping Vehicle Pricing

New cost structures are impacting traditional EV supply models.

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Consumers Still Want EVs

Demand remains strong for innovative, affordable alternatives.

A Vertically Integrated EV Platform

Sooof EV Canada has evolved into a vertically integrated EV platform designed to bring vehicles to market faster, more efficiently, and with greater control.

Unlike traditional automakers tied to a single manufacturer, Sooof leverages relationships with multiple global OEM partners to curate a flexible portfolio of intelligent EV and PHEV vehicles tailored for the Canadian market.

Our model combines:

  • Multi-OEM access

  • Sooof-branded vehicle platforms

  • Strategic assembly solutions

  • Integrated dealer support

  • Flexible go-to-market execution
     

This approach allows us to control the product, the process, and the customer experience - creating a stronger foundation for long-term growth.

Multi-OEM Access

Access to a curated portfolio of leading global EV technologies.

Canadian Market Alignment

Vehicles selected and adapted for Canadian consumers and evolving regulations.

Flexible Go-To-Market Strategy

A faster, more adaptable model designed for a rapidly changing market.

Integrated Ecosystem

Vehicle sourcing, assembly, logistics, dealer support, and customer experience — all working together.

Sooof’s REEV Pickup Truck

Our first vehicle to market will be a next-generation REEV pickup truck combining electric performance with extended-range practicality.

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A Smarter Dealership Opportunity

Traditional dealership models are facing growing pressure from rising costs, limited inventory access, and increasing OEM restrictions.

Sooof EV Canada offers a more flexible, collaborative approach - designed to help forward-thinking dealers differentiate, grow, and compete in the next generation of EV retail.

  • Early partners gain access to strategically aligned territories.

  • A more efficient supply structure designed to support dealer profitability.

  • Access to innovative EV and PHEV vehicles not widely available in Canada.

  • Buy-back program concepts and ecosystem support designed to build confidence.

  • Built around collaboration — not simply vehicle allocation.

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More Than Vehicles

Sooof EV Canada is building a complete ecosystem designed to support dealers and consumers beyond the vehicle itself.

Our integrated platform is focused on creating a smoother, smarter, and more scalable ownership and dealership experience.

Warranty & Service Support

Building partnerships to support long-term ownership confidence.

Parts & Logistics Infrastructure

Designed to improve operational efficiency and supply chain responsiveness.

Shared Resources

Leveraging scale and strategic partnerships to create advantages across the network.

Dealer Support

Helping dealers launch, grow, and compete in the evolving EV landscape.

OUR PARTNER

Arcfox

Arcfox is a premium electric vehicle (EV) brand owned by a joint venture between BAIC Group, one of the largest state-owned automotive enterprises in China, and Magna International, a leading global automotive manufacturer. The brand was established to focus on the development of high-performance electric vehicles that incorporate cutting-edge technology, innovative design, and sustainable solutions.

Redefining Electric Mobility 

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Performance

Arcfox vehicles are engineered for high performance, featuring powerful electric motors and advanced battery systems that offer impressive range and quick acceleration. 

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Design

The brand's commitment to aesthetics is evident in its futuristic designs, characterized by sleek lines and a distinctive front grille. 
 

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Technology

Arcfox models come equipped with state-of-the-art infotainment systems, autonomous driving capabilities, and over-the-air updates, ensuring that your vehicle remains at the forefront of technological advancements. 

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 Multi-OEM Flexibility

Access to a curated portfolio of global EV and PHEV technologies — not dependent on a single manufacturer or platform.

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Canadian-First Design

Vehicles, pricing, and rollout strategies built specifically around Canadian market realities, regulations, and consumer demand.

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Affordable Premium EVs

High-end features, advanced intelligent mobility technology, and rapid access to EV innovation — without traditional luxury pricing.

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Coming Soon...

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Built for flexibility. Designed for Canada.

Positioned for growth.

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